White Paper: Trends in Sport Investment
Analysing the Dynamics of a Rapidly Growing Industry
We’re excited to share the release of our new white paper: “Trends in Sports Investment.” This flagship piece provides a comprehensive look at the forces accelerating growth across the global sports landscape — a market projected to exceed US$860B by 2033.
The paper highlights the evolving nature of sports ownership, the rise of new sports properties, and how technology and fan engagement are reshaping the commercial model. It also reflects our continued commitment to delivering high-impact, data-led insights across the sports and investment sectors.
Top findings include:
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A 16% CAGR in deal volume between 2022 and 2024, pointing to record M&A activity
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US sports leagues consistently delivering better investment returns than their European counterparts
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The growing footprint of sovereign wealth funds, particularly from the Middle East
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Increasing influence of athletes and celebrities as investors and brand builders
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New revenue models, driven by immersive tech like AR/VR and gamified platforms, attracting more investments